From March 2026, new gift card rules will come into effect in New Zealand. The changes are designed to protect consumer rights and ensure consistency in the gift card market.

Under the new law, a gift card includes any card or voucher, whether physical or digital, that is redeemable for goods or services. 

Certain exclusions apply, such as cards issued for returned goods, prepaid cards for telecommunications or utilities, and cards used in loyalty programs.

Cards must last at least three years

All gift cards you sell to consumers must have a minimum expiry period of three years from the date of sale. This change brings New Zealand into line with international standards such as Australia’s three-year minimum expiry.

The expiry date must be prominent

The expiry date, or a statement indicating no expiry date, must be clearly printed or shown on the gift card itself.

You could be fined if you don’t follow the rules

If you fail to follow these new regulations you could face a range of fines. Individuals may be fined up to NZ$10,000, while organisations may be fined up to NZ$30,000.

The new rules start from 16 March 2026. 

They don’t apply to any gift cards you have already sold, or that you do sell between now and 16 March 2026. 

You can start getting ready for the change now.

1. Review and update your systems: Ensure your systems and gift card management processes are updated to reflect the new three-year minimum expiry period.
2. Train your staff: Educate your staff about the new regulations and the importance of clearly communicating expiry dates to customers.
3. Audit your existing stock: Check your current stock of gift cards and update any that will not meet the new requirements on 16 March 2026.

The Commerce Commission has more information on its website.

Gift cards and vouchers(external link) — Commerce Commission