Marketing strategy overview
Marketing is more than promoting your business to attract more customers. It’s about how to understand your customers, meet their needs and send the right messages about your products and services.
Our interactive tools and guidance can help you boost customer insights, analyse your business and get set for success.
Effective marketing can take you from getting ideas to selling profitable products or services that appeal to your customers. Our quick self-assessment tool will help you reflect on what you’re already doing well and give you personalised recommendations on how to continue building your marketing skills.
At the end of this assessment you’ll get:
- a better idea of your strengths and weaknesses
- practical tips and tools
- links to expert advice.
5-10 minutes
Self-assessment: Marketing
Marketing strategy resources
Content and templates to help you create your marketing strategy
How marketing sets you up for success
From promotions to customer insights, pricing to brand, see how marketing helps your business.
Get to know your customers
To create and promote products and services you need to know who you’re selling to. Surveys, conversations and statistics can help you get to know your customers.
What your customers want and how they think
Customer research helps you run your business well. Use insights to map customer journeys through the buying process.
Build a brand your customers will love
Every business has a brand. Discover how to build yours and use it to attract customers and forge connections.
Use insights to sell the right thing in the best place
When you deeply know your target customers, use these insights to identify what to sell and where best to sell it.
Use this template to identify and hone a strong brand. This will help across your business, including attracting customers and offering the right products or services.
Use this template each time you plan a promotion, for example, social media posts. It takes you through six steps, starting with identifying your goal and target audience.