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Doing business for good - an overview
Providing jobs, delighting customers and making money are all great reasons to do business. Maybe you want to do those things and change the world too. Doing good with your business means balancing profit and purpose. It means using business to help solve a social or environmental problem.
Maybe you’re thinking of setting up a brand-new business to do your bit for society. Or maybe you want to change something in your existing business so you can make more impact. The pages in this section are for both situations. Find out what to think about as you get started.
The links below take you to different aspects of doing business for good. Use our downloadable templates to guide your decisions.
Making a difference with your purpose-led business
Businesses can do good in many ways. They can be set up to deliver value for customers and to achieve a mission or purpose. Do some research to see if your idea is workable.
Developing your business and impact models
You’ll need a clear idea of what problem you’re solving and how you’ll do it. Answering some questions will help you get started.
Building the foundation for your purpose-led business
Start well by building a solid foundation. Here are some important things to consider so your business is well set up from the start.
Measuring the impact of your purpose-led business
Knowing how much good you’re doing shows if you’re on the right track. It also helps you tell the world that you’re making a difference.
Getting investment for your purpose-led business
Investment may or may not be for you. If it is, you’ll want to make sure it supports the direction of your business.
Template for your business and impact models
Identify the problem you want to solve, think about how you’ll make money and work out how you’ll make an impact.
Template for developing your measures
Choose how you’ll measure your impact. Identify your outcomes and measures, and refine them so you’re gathering useful information.