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Strengthening your online presence

Strengthening your online presence

The world is online and so is your business — at least, it should be! It helps to have an up-to-date website to make your business look credible, digital marketing to connect with your customers, and online tools to increase productivity. Getting digital can help you:

  • save money
  • become more efficient
  • increase security
  • collaborate better
  • grow your customer base.

Learn how to make the most of being online.

Already have a website but want to take it further? Great. Take advantage of our free resources including training, videos and chats.

Let’s get digital(external link) — Digital Boost

Want to assess how well you’re using online platforms? Try the three quick self-assessments below.

Having an up-to-date website is essential for modern businesses. Use this tool to reflect on how well your website is meeting the needs of your customers and how you could improve it.

At the end of this assessment you’ll get:

  • a better idea of your website’s strengths and weaknesses
  • practical tips and links to expert advice.

5 - 10 minutes

Self assessment: Your business website

Online presence

people at desk

Did you know...

75% of users judge the credibility of a business based on the design of its website, according to research from Stanford.

How important is your website to your business?

Online presence

woman at computer

Did you know...

As of January 2018, around three-quarters of people in New Zealand aged between 16 and 64 had recently searched for a product or service to buy online, according to Statista, The Statistics Portal.

How much does your business use a website (your own or another) to sell products or services?

Search and discovery

business woman

Did you know...

Consumers feel that companies with brand-specific email addresses are more likely to be professional, credible, responsible and trustworthy, research by Colmar Brunton shows.

How important is your domain name to your business?

Search and discovery

people at desk

Did you know...

If you’re not at the top of the search results, you’re missing out. Websites listed on the first Google search results page get 92% of the interaction from an average search, according to Chitika, Online Advertising Network.

When someone searches online for your type of business, how well do you rank in the results?

Up to date

Tool man at desk

Did you know...

Around 40% of people will stop engaging with a website if the content or layout is unattractive, according to research by Adobe.

When was the last review of your business website?

Up to date

business woman

Did you know...

The majority of internet searches come from mobile devices, even if a desktop device is available, according to Google.

How mobile-friendly is your business website?

Content

Tool group talking

Did you know...

Nearly 40% of people will stop looking at a website if the images won’t load or take too long to load, according to Adobe.

How would you describe the content on your business website?

Content

woman business planning

Did you know...

Google encourages website owners to produce original, high-quality content, since that’s what’s best for web users.

How involved is your business in managing or editing the content on its website?

News, blogs and social

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Did you know...

Businesses that blog 11 or more times a month get more than four times as many leads as those that blog half as much, according to HubSpot.

How important are regular news stories or blog posts to your business?

News, blogs and social

group of people

Did you know...

Almost half of the world’s population is on social media, according to Hootsuite.

How well is your business website linked with your social media accounts?

Around 40% of people will stop engaging with a website if the content or layout is unattractive.

Around 40% of people will stop engaging with a website if the content or layout is unattractive.

According to research by Adobe.

If you sell to people overseas from your website, you’re exporting.

If you sell to people overseas from your website, you’re exporting.

What you need to know about exporting

E-commerce: online selling of products overseas(external link) — Ministry for Primary Industries

E-commerce and exporting from New Zealand(external link) — New Zealand Trade and Enterprise

The Internet has made reaching your customers much easier and cheaper than before — no matter where they are. Making the most of your online presence lets you get to know your customers better and strengthen your business.

Assess how you use social media planning, building engagement, email marketing and advertising online. See how you rate and where you should focus.

At the end of this assessment you’ll get:

  • a better idea of your digital marketing strengths and weaknesses
  • practical tips and links to expert advice.

5 - 10 minutes

Self assessment: Digital marketing

Social media engagement

group of people

Did you know...

About 3.03 billion people are on social media around the globe, according to BrizFeel (publishers of digital marketing stats).

How much does your business use social media to engage with customers?

Social media engagement

Tool group talking

Did you know...

More than 70% of people who experience good customer service on social media recommend that business to others, according to Local Measure (customer experience specialists).

How much value does your business get from social media?

Planning

woman at computer

Did you know...

3.5 million Kiwis are active on social media and spend an average of 1 hour 53 minutes there every day, according to research by Hootsuite and We Are Social.

How well does your business plan its social media activity?

Email marketing

people at desk

Did you know...

Email marketing is the most cost-effective advertising method available today, as well as the most measurable, according to Harvard Business Review.

How much does your business use email marketing?

Email marketing

woman business planning

Did you know...

It’s a very safe bet that email will beat all your other marketing methods in terms of return on investment. — Harvard Business Review

How much value does your business get from email marketing?

Planning

woman at computer

Did you know...

According to CoSchedule, a series of US-based studies suggest that:

  • the best day to send email is Tuesday, followed by Thursday and then Wednesday
  • the best time to send email is 10am, followed by 8pm, 2pm, and 6am.

How well does your business plan its email marketing activities?

Paid advertising

group of people

Did you know...

Social media is the most relevant advertising channel for Generation Z and Millennials, according to Adobe's Digital Insights.

How much paid advertising do you do on social media platforms?

Paid advertising

business woman

Did you know...

Around 65% of people click on Google ads when looking to buy an item online, according to WordStream (online advertising specialists).

How much do you use other methods to advertise online (such as displaying advertisements or appearing in search results)?

Email marketing is the most cost-effective advertising method available today, as well as the most measurable.

Email marketing is the most cost-effective advertising method available today, as well as the most measurable.

According to Harvard Business Review.

Cloud computing can help you cut costs, collaborate better, and improve security.

Cloud computing can help you cut costs, collaborate better, and improve security.

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