Marketing and promoting your business
If you want your business to do well you'll need to let customers know what you offer. Whether your budget is big or small, there are many ways to spread the word about your business. It helps to understand what marketing is and how to use promotion techniques to boost your sales.
This free online training module provides a tactical plan to let your potential customers know how you are positioned against the competition. Before you start spending money on marketing you need to decide where you want to position your company. It is designed to take 30 to 60 minutes to complete.
This information is brought to you by New Zealand Trade and Enterprise
This free online training module will show you how to carefully select the most lucrative targets for your business, instead of trying to target everyone. Successful small businesses thrive by carefully targeting certain people, businesses, or segments of a market, saving themselves time and money. It is designed to take 30 to 60 minutes to complete.
This information is brought to you by New Zealand Trade and Enterprise
This free online training module shows you how to research your competition. If your competitors are still in business they must be doing something right and you can look at what they’re doing to sustain their business. But they may also be doing some things badly. You may be able to exploit these gaps to develop a competitive advantage. It is designed to take 30 to 60 minutes to complete.
This information is brought to you by New Zealand Trade and Enterprise
This simple case study demonstrates how you can use Statistic New Zealand’s free Business Helper service to find business and industry data, estimate the size of your market, understand your customers better, and develop your marketing plan.
This information is brought to you by Statistics New Zealand
There can be a lot of effort involved in promoting your business. And, you’ll need to win customers if you want your business to do well. Learn the 10 most common marketing mistakes and tips for developing effective marketing strategies.
This information is brought to you by The Small Business Company
A referral from a satisfied customer is the most cost effective marketing you can get. A good marketing campaign combined with great customer service will create positive word of mouth. Here's six ways to keep your customers singing your praises.
This information is brought to you by The Small Business Company
Are you launching a new product, promoting a new business, or just wanting to increase sales? Public relations (PR) can help your customers understand your business, product, service, brand or message. Here are some tips to create an impression and build a strong public image for your business.
This information is brought to you by The Small Business Company
Finding an edge over your competitors is a critical part of being in business. You need to show your customers how your product or service is different. Here are three strategies most businesses use to build and market their competitive advantage.
This information is brought to you by The Small Business Company
Protecting your new and improved product or service can give your business a competitive edge. From delaying competitors and protecting market share to promoting an innovative image to the public. Find out how you can capitalise on your new patent.
This information is brought to you by A J Park
Choosing the right brand name is one of the most important marketing decisions. A brand name lets people know what makes you different from your competitors and connects you with your customers. This is a seven step guide to developing a strong and registrable brand name.
This information is brought to you by A J Park
Is your brand protected? Brand protection is a critical area of any marketing strategy. It's as much about developing a distinct product or design as it is about stopping your competitors from using them. Here are five points to consider when you're planning, protecting and developing your brand.
This information is brought to you by WHK Gosling Chapman
Do your marketing activities generate a return that justifies their cost? By working out your marketing ROI (Return on Investment) you can measure the effectiveness of your marketing campaigns to ensure they deliver real results. This is an introduction to calculating your marketing ROI.
This information is brought to you by InsideOut
Unlike large corporations, few small businesses can afford to advertise purely for brand awareness, so ensure your advertisement will generate a return.
This information is brought to you by The Small Business Company
Advertising your product or service is an effective form of promotion for any businesses. But before doing so you need to be aware of what you can and can't do. Here's an introduction to the basic principles and rules of the Advertising Code of Ethics.
This information is brought to you by Advertising Standards Authority