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Generating sales

At the end of the day, business is all about making a sale. Whether you're a natural sales person or a budding sales star, you'll need to understand the sales process and develop sales techniques that work for your business. This is an introduction to generating sales and encouraging repeat business.

Finding new customers Opens in a new window

You always need new customers, both to expand trade and to replace customers lost. This National Bank guide gives 11 tips on how to find those extra customers.

This information is brought to you by National Bank of New Zealand

Simple sales techniques Opens in a new window

Cold calling potential customers might not be an effective sales approach for your business. Here are some alternative techniques you can use to generate sales from new and existing customers, including how to use your website to create leads and simple tips to improve your face-to-face selling.

This information is brought to you by Home Business New Zealand

How understanding your customers can increase your sales

Understanding your customers and developing products and services for different customer groups and their needs is a crucial step in growing your business. Find out how to acquire new profitable customers, retain the ones you have and convince your existing customers to buy more, and watch your business and your profits grow.

This information is brought to you by PricewaterhouseCoopers

Making an effective sales call

Making a successful sales pitch is one of the most important skills a business owner will need to master. Follow these eight simple steps to help make your sale a success.

This information is brought to you by The Small Business Company

Creating personas for your business

Personas provide a clear picture of the type of person you want to sell to. They represent the real face of your customers and are a valuable tool for sales and product development. Find out how to use personas and save money by staying focused on the customer.

This information is brought to you by 360 Training

Encouraging repeat clientele

How do you make yourself stand out in today’s market? Find out how some businesses have gained their point of difference over competitors. Follow these nine steps to create customer loyalty and maintain customer satisfaction.

This information is brought to you by The Small Business Company

Online training: Presenting and pitching Opens in a new window

This free online training module will help you increase your success rate when pitching to new clients to gain their business. At some stage most businesses need to get in front of a potential customer and pitch (present) their business or product. It is designed to take 30 to 60 minutes to complete.

This information is brought to you by New Zealand Trade and Enterprise

Tips when pitching for business

How effective is your pitching style? Make sure your proposals are accepted by following these simple tips on how to sway the customer's decision your way. Also hints on how to sell the best option to your customer.

This information is brought to you by The Small Business Company

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