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Sales and marketing
Every business must find customers and generate sales. Successful businesses spend time developing sales strategies, understanding their customers, identifying gaps in the market, and creating brands, products and services that customers want to buy. Big or small, every business needs to actively market itself and the first step is formulating your marketing and sales approach.
At the end of the day, business is all about making a sale. Whether you're a natural sales person or a budding sales star, you'll need to understand the sales process and develop sales techniques that work for your business. This is an introduction to generating sales and encouraging repeat business.
If you want your business to do well you'll need to let customers know what you offer. Whether your budget is big or small, there are many ways to spread the word about your business. It helps to understand what marketing is and how to use promotion techniques to boost your sales.
The internet opens up new opportunities for your business to market and sell its products or services and interact with customers. Online trading, e-newsletters and online support are some of the ways businesses are harnessing the power of the internet. This is an introduction to online marketing.
Is there a market for your products or services overseas? If you're looking to promote your business to customers further a field you'll need to understand the ins and outs of international marketing. This is an introduction to marketing your business outside of New Zealand.