Marketing on a shoestring
Marketing and acquiring new customers doesn’t always have to cost your business money. And if you continue to market and promote your business effectively in a challenging marketplace you’ll increase your chances of success. Read this information for simple and cost-effective marketing techniques and find out how to keep your customers coming back.
Every business can benefit from effective marketing tactics. Use this e-book to learn smart tactics to help your business survive and prosper. The book’s divided into nine sections, each covering different marketing topics. Find out how to put together a simple strategy, conduct market research, find new customers, build a competitive advantage and more.
This free online training module will show you how to carefully select the most lucrative targets for your business, instead of trying to target everyone. Successful small businesses thrive by carefully targeting certain people, businesses, or segments of a market, saving themselves time and money. It is designed to take 30 to 60 minutes to complete.
This information is brought to you by New Zealand Trade and Enterprise
This simple case study demonstrates how you can use Statistic New Zealand’s free Business Helper service to find business and industry data, estimate the size of your market, understand your customers better, and develop your marketing plan.
This information is brought to you by Statistics New Zealand
Personas provide a clear picture of the type of person you want to sell to. They represent the real face of your customers and are a valuable tool for sales and product development.
Find out how to use personas and save money by staying focused on the customer.
This information is brought to you by 360 Training
Knowing what your customers want and taking the time to find out can be invaluable for your business. Find out ways you can differentiate your business to retain existing customers and attract new ones.
This information is brought to you by PricewaterhouseCoopers
It's a challenge for every business to deliver consistently high customer service. The simple things count and help build customer satisfaction. Learn how to identify customer expectations and guarantee their loyalty.
This information is brought to you by WHK Business Growth
A referral from a satisfied customer is the most cost effective marketing you can get. A good marketing campaign combined with great customer service will create positive word of mouth. Here's six ways to keep your customers singing your praises.
This information is brought to you by The Small Business Company
Large businesses often have sales with big discounts and it's tempting to follow suit to compete. However, unless your business normally has very high margins on the products you sell, you may be surprised how much that sale will cost.
This information is brought to you by The Small Business Company